Zigong: To Become the Southern Sichuan Cultural Center
Zigong lantern culture has a long history, is widely disseminated, and is highly accepted by the public. Especially the Zigong International Dinosaur Lantern Festival in the past 20 years, combining the radiant and dazzling lantern festival with the mysterious dinosaurs of ancient times, and the salt-gang dishes that are popular all over the country, has caused the sensational effect of Zigong's urban cultural brand. Salt, dragons, lamps, and food have begun to be highly integrated. Therefore, Zigong can rely on its own rich cultural resource advantages and economic characteristics to combine the humane taste, cultural resources and market operations endowed by traditional culture with the advanced salt industry. The combination of, light and chemical industry, manufacturing, etc. form a strong combination of local cultural resources and local characteristic industries.
Once Zigong rationally allocates existing cultural resources to form a cultural brand of Zigong Jingyan City, it will definitely have great tension and effectiveness, which will radiate to and even affect the surrounding cities and become a veritable Southern Sichuan cultural center. One of the goals of Zigong's urban cultural brand building is to make the Jingyan city cultural brand become the cultural center of southern Sichuan.
