With the theme of "Zigong Lanterns · Shining World", with the slogan "Blooming for the World", and the purpose of "building a national cultural export base", actively explore the way out and measures for Zigong lanterns to go out and build a national base To build a Chinese lantern culture brand.
With the help of Chinese and foreign cultural exchange platforms, Zigong Lantern actively implements the "Going Global" strategy, lighting up more than 70 countries and regions around the world, with an international market share of over 90%. Further relying on the culture of colored lights, adhere to the scenic spots in the whole region, shape the city card of China Light City, combine modern technology and civilization, build a new type of colored light business form, and promote the realization of travel by culture, industry by culture, and city by culture. Go out with the help of the lantern culture, tell the stories of Bashu, show the Chinese civilization, and promote the inheritance, innovation and cross-border integration of the Zigong lanterns with advanced ideas, advanced concepts, and advanced technologies to make the lantern culture more spreading, attractive, and influential force.
The Zigong Lantern Festival is well-known throughout the country and to the world. The Zigong Lantern Industry is in a good development opportunity. It is necessary to take advantage of the historical experience of government promotion and strategic planning and do a top-level design. Many Chinese style and Chinese style lanterns are going to the world; we must also advance the digital technology content of lantern production, and deploy digital technology as early as possible, especially for big data construction.
With the improvement of the craftsman's spirit and innovation consciousness, the technological innovation of Zigong lanterns advancing with the times and the strict requirements on the quality and safety of lanterns have improved the quality of our foreign cultural service trade and added the world of Zigong lanterns to the world. The confidence has enabled Zigong Lanterns to create a market for the consumption of Chinese culture by the people of all countries in the world, winning a 90% share and winning the respect of the people of all countries.
