Zigong Lantern Festival Enrichs Chinese New Year Atmosphere
During the Spring Festival, Zigong Lanterns held 84 lantern fairs in cities at home and abroad, including 60 domestic lantern fairs and 24 overseas lantern fairs. Zigong colored lanterns let the world share the "Chinese New Year flavor". On February 4, the reporter learned from Zigong Lantern Industry Association that Zigong Lanterns held lantern fairs in Shanghai, Xi 'an, Nanjing, Montaubon, Ireland, Nashville, Chile, Santiago, Japan and other domestic and foreign cities during the Spring Festival.
Among the 60 lantern fairs organized in China, Xi 'an City Wall New Year Lantern Festival, Tang Furong Garden Lantern Festival, Shanghai Yu Garden Lantern Festival, and the 37th China · Qinhuai Lantern Festival in Nanjing have all become popular places for local Japanese tourists to clock in during the Spring Festival holiday and important gathering places for night Tours. The 24 lantern fairs in 23 cities in 10 countries including France, the United Kingdom, the United States, Chile and Japan have attracted more than 10 million visitors.
Since 2022, Zigong has carried out the strategy of "Cultural tourism to revitalize the City" with "light" as the medium, vigorously promoted the color light culture to go out of Sichuan and abroad, created a color light research and development platform, enabled the color light industry by science and technology, realized the digitalization and intellectualization of the traditional color light industry, accelerated the transformation and upgrading of the color light industry, established the color light industry association, and realized the collective development of the city's color light enterprises. Join hands to seize domestic and foreign markets. The "Chinese Lantern Festival" series projects held by Zigong Hatian Culture Co., Ltd. are concentrated in France, the United States, Chile, Japan, Canada and other countries to "light up"; The "Chinese Lantern Exhibition" series projects focused on Oakland and six other cities in the United States. Zigong Lantern Company has created lanterns cultural exhibition and other public welfare lantern viewing projects in Brussels City Square, Belgium. Through the "lanterns + Sichuan cuisine", "lanterns + Sichuan opera" and "lanterns + Sichuan tea", Zigong Lantern Company has led the special products of Bashu to "go out".
During the Spring Festival, domestic mainstream media such as People's Daily and CCTV focused on Zigong Lantern Fair, and overseas social account matrix such as Sichuan International Communication Center promoted Zigong Lantern Festival to the world in various forms. The global English live broadcast launched by Sichuan International Communication Center alone attracted more than 8 million viewers online
