On-site and market investigation of investment festival of lights
With the rapid development of the lantern cultural industry, many lantern companies are trying to develop from traditional order-based operations to investment-oriented operations. This requires an inspection on the scene of the Lantern Festival destination. What are the basic elements of the inspection site and the market?
The elements of the inspection site and the market are as follows:
1. The basic conditions for the venue to hold the Lantern Festival: whether the water and electricity facilities provide guarantee for the Lantern Festival; the conditions for placing the lamp group, vegetation, trees, and water area; sufficient pedestrian passages, the largest number of people in the park, and the construction site of the lamp group production shed , Living, accommodation, etc.
2. Weather conditions during the Lantern Festival, check history to analyze whether there is catastrophic and destructive weather during the festival.
3. The closed management conditions of the venue and the feasible implementation conditions for admission to the park.
4. The conditions of the transportation facilities around the venue, the unblocked traffic, and whether the parking lot is suitable for use during the Lantern Festival.
5. Comprehensive information of the place where the Lantern Festival is held, including economic prosperity, people's tourism consumption index, cultural tourism demand, population density, etc.
6. Whether the same type of Lantern Festival activities have been held in history, and whether this year's Lantern Festival activities have surpassed the previous highlights and hot spots.
7. Inspect the number of people entering the park during the Lantern Festival.
8. Check the basic qualifications of partners.
9. Investigate the relationship between partners and local media, as well as the promotion plan for the Lantern Festival, etc.
