Development history of Zigong Lantern Festival
The historical context of the development of Zigong Lantern Festival
The history of nearly a thousand years has not only formed the long-standing heritage of Zigong Lantern Festival, but also endowed the Zigong Lantern Festival with a profound cultural atmosphere and regional characteristics.
(1) Traditional cultural activities for self-entertainment.
In the Spring Festival of 1964, the Zigong Municipal People's Government organized the first Zigong Spring Lantern Festival after the founding of the People's Republic of China. By 1986, the city had held seven Spring Festival Lantern Festivals. The functions and functions of the Lantern Festival during this period are mainly reflected in enriching the spiritual and cultural life of the citizens during the Spring Festival.
(2) Festival activities that combine culture and trade to promote economic development.
In the Spring Festival of 1987, the Zigong International Dinosaur Lantern Fair was held. The municipal party committee and the municipal government loudly put forward the purpose of running lanterns: "use the lamp as a medium, make friends, revitalize the economy; take the lamp as a pride, invigorate the spirit, and build Zigong". Since then, the Zigong Lantern Festival has realized a strategic transition from a purely cultural and entertainment type to a cultural and economic type. By combining the holding of the Lantern Festival with a clear economic purpose and establishing the image of Zigong's reform and opening up, it has greatly enriched and improved the connotation and functions of the Zigong Lantern Festival. In this year, the Lantern Festival Office officially became a permanent organization of the municipal government (renamed Zigong City Lighting Trade Management Committee the following year).
(3) Change from introversion to extroversion, and establish a well-known cultural brand at home and abroad.
In 1988, Zigong Lantern Festival was invited to participate in the "Beijing International Tourism Year" and exhibited in Beihai Park, which was a great success. As a result, the transition from inward-looking to outward-looking has been realized; in 1990, Zigong Lantern Festival went abroad for the first time and exhibited it in Singapore, which caused a sensation in the Lion City and won the reputation of "World Lantern".
(4) Relying on the brand, focus on the development of Zigong lantern industry.
In 2000, the municipal government issued Order No. 44 "Regulations on the Management of the Lantern Industry in Zigong City". This marks the beginning of the Zigong Lantern Festival to rely on the brand, build the Zigong lantern industry, and benefit the local people. At the same time, insisting on holding lantern festivals every year, while establishing the brand, it has effectively promoted the development of the tertiary industry and the creation of city name cards, and improved the city's popularity:
(5) Give full play to the brand advantages, extend the lamp culture to various industries in the city, and promote the accelerated development of all aspects of Zigong City
At the beginning of 2007, the municipal party committee and the municipal government put forward the goal of "building the Nanguo Lantern City and improving the city's image" within three years. , urban management, tourism services, industrial trade, propaganda and culture and other work to carry out the strategic thinking, the strategic positioning and functions and functions of Zigong Lantern Festival have been raised to an unprecedented height, thus giving Zigong Lantern Festival new, more difficult and glorious historical mission.
