China Telecome Asist Zigong Lantern Fair Successful
China Telecom provides on-site communication guarantee for the lantern fair throughout the whole process. China Telecom Guo-pulse Culture production team undertakes the content planning and production of the "Cloud View Lantern" of the lantern Fair, helping Zigong Lantern Fair "dual line" view, so that offline and online visitors can welcome the Year of the Red Rabbit in a strong traditional cultural atmosphere.
At 20:00 on February 3rd, the "China · Zigong Chinese Colored Lantern World Cloud View Lamp" planned and produced by China Telecom Guomai Culture production team was released on Xinhua network, China Telecom official account (Douyin, Kuaishou, video account, Weibo, B website, Zhihu and other platforms), Guomai Culture, Tianyi Ultra HD client, Tianyi Ultra HD official microblog and video account, Many online platforms, such as Sichuan Telecom IPTV, OCT West Group Video account, China Lantern World Official account (Douyin, Video account, etc.), broadcast live simultaneously, bringing online tourists a "cloud view lantern" experience combining reality and reality, leading them to enjoy the exquisite Zigong Lanterns and tracing the 800-year history of Zigong lanterns.
On the night of the live broadcast, "Yunguan Lantern" was listed on the hot live broadcast list of Xinhuanet. The total exposure of Xinhuanet, the official account of China Telecom, the official account of Tianyi Ultra HD, the IPTV of Sichuan Telecom and other platforms has accumulated more than 6 million times. The live broadcast has attracted the attention of central level media such as CNR.cn, China Daily, China.org.cn, and China Tourism Net. Up to now, the online exposure of articles, live broadcasts, short videos and other reports has exceeded 100 million.
In the planning of this year's "China · Zigong Chinese Colored Lantern World Cloud View Lamp", the production team of China Telecom Guo-pulse Culture takes Chinese culture and local culture as the basis, and enables science and technology. Through the new concept of meta-universe + special effects rendering, it links reality and virtual meta-universe lamp city, and imparts 5G+ technology cool and fashion sense to Zigong Lantern Fair. We made an effort to create a surreal national tide fantasy online party, in the name of the lamp, taste the city, appreciate China.
This year's "Cloud View Lantern" with "a thousand lights, a lot to play" as the main line, with 3 different groups of visitors as the perspective, to connect the whole show. Through different moving lines, magnificent songs and dances, melodious classical folk music, fantastic shows, and science fiction performances representing the national tide will be displayed under the bright lanterns. The use of UAV aerial photography and a variety of sports lens to convey the lighting aesthetics, perfect presentation of the fair's aesthetic, artistic conception, fireworks, fantasy, worship, martial arts, food, opera, folk custom, fashion, science and technology innovation, dinosaurs, martial arts, online games and other elements. In addition, in the post-processing techniques, metauniverse concept packaging and special effects rendering are used to combine virtual and real world, so that the online audience can feel the charm of the combination of virtual and real world, presenting the diversity, richness and entertainment of the interaction between reality and virtual world, and immersive night tour of the ultimate lantern feast.
As a national festival brand, appreciating Zigong colored lanterns during the Spring Festival has become a necessary ceremony for people in Sichuan and Chongqing, as well as one of the most anticipated festival items for Chinese across the country and the world during the Spring Festival. Under the all-media pattern in the post-epidemic era, China Telecom has effectively promoted the traditional culture communication and tourism model update by using new technology and application of innovative media communication methods, promoted Zigong cultural tourism project out of Sichuan and spread to the whole country, and created a new name card of Zigong City.
