Zigong Lantern Success Main Reasons
The reason why Zigong Lantern Festival has been popular every year and has always been the top of the industry is that:
First, Zigong Lantern Festival has a long history, and its brand value has long been known all over the world. This is a brand awareness that many new lantern festivals are difficult to achieve. To hold a lantern festival in a new city, if there is no long-term investment budget and planning to attract tourists in a short period of time, then there must be sufficient publicity and promotion budget and pre-planning and warm-up time. Temporary stage performances are always neglected in the middle, resulting in a greatly reduced overall effect.
Second, the investment scale of Zigong Lantern Festival itself is the top of the industry. The atmospheric and shocking Lantern Festival scenes are all created with wasted money. The key to the popularity is value for money. Low-cost lantern production and brand building in a short period of time make it difficult to become popular.
Third, the competition between private capital and the government is not equal. Zigong Lantern Festival not only has a long history, but also has many lantern festival production companies, and its industrialization is becoming more and more obvious.
It has long become the city name card of Zigong. Most of the achievements are attributed to the industrial construction of Zigong Municipal Government and the result of policy-oriented cultural output.
