Zigong Lantern Innovation
"Lantern +" mode
(1) "lantern + industry", colored lanterns and other industries are integrated and developed, and are created through three aspects: product life, urban landscape and film and television;
(2) "lantern + scenic spot" ”, the connection between the lanterns and Zigong Scenic Area is not only reflected in the lantern world, but also in the festivals and exhibitions of various districts and counties in Zigong.
"+ Lantern" mode
(1) "Cultural creation + Lantern", some small and medium-sized enterprises in Zigong have shifted from the production of large-scale lantern groups to the production of small cultural and creative products. Collection of lamps and lanterns products are gradually available.
(2) "Event + Lantern", Zigong Lantern is combined with various large and small activities such as festival celebrations, publicity, exhibitions, etc., and the brand influence is gradually increasing;
(3) "Brand + Lantern, Zigong City in August 2020" The government and Wuliangye Group jointly created "lanterns + Wuliangye" and "Wuliangye + lanterns", combined the characteristics of lanterns and the cultural characteristics of Wuliangye wine to create cultural and creative lighting products, and cooperated with the Wuliangye brand to become a model of cooperation between cultural resources and enterprises.
