Night Tour Themed Lantern Festival
The night tour project is not just a simple light show and themed lantern festival. These domestic successful cases are worth learning from!
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The design of night tourism products is the core work of developing night tourism. According to the different content of tourism activities, we divide them into four categories, namely sightseeing, cultural, scenic and commercial night tourism projects.
In 2018, the number of product orders with the label of “Night Tour” on Lvmama Travel Network increased by 9.0% year-on-year. Sightseeing cruises, themed lantern festivals, and cultural experience activities became the weather vane of night tourism popularity; in 2019, the number of tourists for the lantern festival special activities launched by Ctrip tickets increased the number of tourists. It has increased by 114% year-on-year. Among them, night tour products by rivers and lakes such as Pearl River Night Tour, Huangpu River Tour, Chongqing Two Rivers Night Tour, Sanya Bay Night Tour, and "Night of Lancang and Mekong" singing and dancing bonfire party are quite popular.
In this year's Palace Museum light show, the Palace Museum opened its night show for free for the first time, and the "Shangyuan Night" in the Forbidden City immediately became an internet celebrity; on the same night, in the night sky of Zhaoqing City, Guangdong Province, a fireworks concert was held as the theme of the Guangdong-Hong Kong-Macao Greater Bay Area (Zhaoqing). ) The finale of the Light and Shadow Art Festival, earning enough popularity.
1. A case of sightseeing night tourism--Lijiang Ancient City Commercial Street
Sightseeing night tourism products mainly rely on the increasingly advanced lighting technology, through the artistic interpretation of light, to create a beautiful night landscape, attracting tourists to visit.
The Old Town of Lijiang, which uses "Aventure" as a gimmick to directly address the social needs of men and women, has successfully created a lively commercial street night market, which has become a highlight of the Old Town of Lijiang. When night falls, the entire ancient city is decorated with brilliant lights, and there are all kinds of shops such as clothing, jewelry, catering, tea, snacks, bars and so on. Before the flowers and the moon, people come and go, the river is constantly flowing, walking on the bluestone road, the bridges and water are dazzling under the lights, and the ancient buildings on both sides are full of people. Random encounter here.
2. Cultural night tourism case --- Hangzhou Songcheng
Cultural night tourism products mainly refer to attracting tourists to participate in a series of experiences, performances and entertainment activities through cultural tourism activities and cultural tourism projects to meet the needs of people's spiritual civilization development. Tourism performances and tourism festivals are typical representatives of cultural night tourism products.
Songcheng is located in the southwest of the West Lake Scenic Area. It is a large-scale theme park with the theme of Song culture. It consists of six parts: the reproduction area of the Qingming Shanghe map, the Jiulong square area, the Songcheng square area, the Xianshan Qiongge area, the Southern Song Dynasty Palace area, and the Southern Song Dynasty style garden area. It reproduces the prosperous scene of the Song Dynasty city with the construction method of the Song Dynasty.
The night tour integrates the culture of the Song Dynasty and the West Lake, and performs a panoramic large-scale song and dance "Song City Eternal Love". In addition to the night scene lights, we also plan wonderful night-themed activities, such as "Torch Festival", "Sky Lantern Festival" and other activities.
3. Case of night tourism in scenic spots--Jiaxing·Wuzhen Xizha
Through the progress and development of the tourism resources of the scenic spot, the culture in the scenic spot is excavated, and the charm of the scenic spot is enhanced through a series of comprehensive and diversified tourism activities.
Xizha is located in Wuzhen West Street, adjacent to the Beijing-Hangzhou Grand Canal. It is an ancient town scenic spot connected by 12 small islands and more than 70 small bridges. The scenic spots are mainly scenic spots, handicraft workshops, classic exhibition halls, folk customs and leisure places. The scenic spot shows the authentic Jiangnan water town style through the exquisitely conceived and magnificent night scene design. Retain the local characteristic culture and plan special night activities, such as the development of night boat tours, night stage performances, etc.
4. A case of commercial night tourism--Shanghai Xintiandi
Based on the old building area of Shikumen in Shanghai, the original residential function of Shikumen has been changed, and the commercial operation function has been innovatively given to it, so as to create a Chinese-Western fusion leisure pedestrian street integrating catering, business, entertainment and culture.
The ancient buildings are matched with modern lighting to create a nighttime sightseeing atmosphere; for young petty bourgeoisie people, around the theme culture, cafes, bars, theme restaurants, galleries and other formats are developed to cater to young people's nightlife.
