Zigong Lantern Festival Innovation Roal in Tourism
Zigong is a city with a long history of lantern production, and its lantern production skills are unique in China, which also triggers the development of cultural tourism industry. Driven by the current trend of "culture + technology", Zigong Colored Lanterns, with its unique creativity and fashion design, deeply integrate with cultural innovation, night tour, cultural tourism and other related industries, to create a unique urban cultural landmark and become an important name card of Zigong cultural tourism.
First of all, lantern display is one of the important forms of night tour economy, and Zigong lantern display has developed into a bright spot of a night tour economy brand. The lantern display activities represented by Zigong Lantern Festival and Longquan Lantern Fair have added more creative, humanistic and technological elements. Through the fantastic atmosphere created by scientific and technological means, tourists can deeply participate in and immerse themselves in it and enjoy the audio-visual feast combining culture and technology, thus promoting the development of the night tour economy.
Secondly, lantern production is also closely related to cultural creativity. Zigong Lanterns pay attention to the combination of traditional culture and modern elements, perfect integration of design and handmade art features, full of imagination and creativity. Fresh design concept and high quality production technology, broaden the scope of application of lanterns and meet the aesthetic needs of young groups, so that Zigang lanterns better recognized and accepted by the market. Zigong's lantern production business has gradually transformed to high-end cultural creative production, which has improved the cultural content and connotation of the production. The lantern producers have integrated many modern elements into the lantern design, deeply integrating culture and modernity, and promoting the development of the cultural and creative industry.
Thirdly, the connection between lanterns and cultural tourism is getting closer and closer. Under the new normal of cultural tourism transformation, colored lights have become one of the important components of cultural tourism products. Through the integration of tourism resources, the development of cultural and tourism products with colored lanterns as the theme, combined with stage plays, symphony concerts, performances and other colorful cultural activities, many tourists come to Zigong City to visit, appreciate flowers, shopping, take photos and other activities, so that more people realize the unique charm of Zigong colored lanterns, and further promote the development of cultural and tourism industry.
Finally, the development of Zigong lanterns also pays attention to cultural inheritance and popularization. In addition to the development of lantern production business, Zigong also promotes the inheritance and popularization of lantern culture by carrying out lantern culture-themed cultural activities and holding various lantern production trainings and competitions, and encourages teenagers and citizens to pay attention to local traditional culture, thus enhancing cultural confidence.
To sum up, Zigong Lanterns have experienced constant changes and innovations in their development, from traditional techniques to modern technologies, constantly pursuing breakthroughs in techniques and innovations in styles, constantly promoting the deep integration of culture and tourism industry, and achieving the goal of matching the protection and inheritance of traditional culture with the innovation and development of modern culture. The development of Zigong colored Lanterns will continue to lead the direction of the city's cultural tourism industry and inherit the cultural gene of the Chinese nation. I believe that Zigong lanterns will be more and more splendid in the future, and make more outstanding contributions to the construction of Zigong as a beautiful, cultural and famous tourist city.
