Direction the Zigong Lantern Industry Shall Go
We look at the development of the lantern festival industry from the perspective of scientific development. What is the concept of scientific development? That is, everything changes in motion. The same is true for the development of lantern festivals. A law cannot be changed forever. In the past, the Lantern Festival in Zigong was funded by various units, and the units sent people to make the lights, but the task of the business units was not to make the lights. Therefore, it changes into dividends based on the income of the Lantern Fair, and finally forms the law of the Lantern Fair’s self-financing. Now that the society has reformed its investment channels, it is a foregone conclusion that the government will not invest in such large-scale activities in the future.
However, the social nature of the Lantern Festival itself, that is, the auspiciousness, entertainment, and fun of the Lantern Festival will not change. This is the law since ancient times. The only change is that the subject of investment has changed, from government investment to multi-channel investment. "The way also changes, and the line changes." Changing the law of the lantern festival industry sitting on government investment and striving for multi-channel investment (including self-financing) will become a new model. Understand this, we will understand the direction of our development.
